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WSJ GOOG Example - WSJ_GOOG_Example.txt

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RANCISCO (Dow Jones)--New ad formats introduced by Google Inc. (GOOG) will likely spur revenue at the search leader by bols
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ones)--New ad formats introduced by Google Inc. (GOOG) will likely spur revenue at the search leader by bolstering consumer
g ads. The Internet giant is also stepping up the number of ads accompanied by images, video and maps on its search results
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ormats include comparison ads that list multiple offers and prices on a single page. Also new are ad site links, which let
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new are ad site links, which let advertisers add up to four links to standard text ads, making it easier for consumers to f

New Google Ad Formats Seen Driving Revenue
, also wondered whether ads with images, video, maps and links might overwhelm consumers accustomed to Google's clean
ew formats, some of which are still being tested by Google, will take time to catch on with the bulk of advertisers. Many o
sense but cautioned the new formats, some of which are still being tested by Google, will take time to catch on with the bu
w Jones)--New ad formats introduced by Google Inc. (GOOG) will likely spur revenue at the search leader by bolstering consu
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include so-called product extensions, which let advertisers show off specific products complete with images and prices tha

let advertisers add up to four links to standard text ads, making it easier for consumers to find specific pages and conten
atch on with the bulk of advertisers. Many of those are small and midsize businesses that lack the resources to keep up wit
troduced by Google Inc. (GOOG) will likely spur revenue at the search leader by bolstering consumer response rates even tho
"As an advertiser, I'd love all these formats because it makes it more likely people will click on my ad,&q
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Search industry executives said the changes made sense but cautioned the new formats, some of which are still being te


rch leader by bolstering consumer response rates even though many advertisers will struggle to figure out how use the featu


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