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WSJ GOOG Example - WSJ_GOOG_Example.txt

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I/XISL
nue, the vast majority of which comes from text-based search ads. Efforts to develop other revenue sources, such as selling
N/DJS
n-mdata brand="DJ" temp-perm="P" retention="N" hot="N" original-source="T" accession-number="20091201002740" page-citation=
N/WEI
ps on its search results page. Google hopes these new ads will improve its users' experiences and generate more revenu
Over the past few weeks, the Mountain View, Calif., company has quietly introduced a series of product-listing and co

n-shopping ads. The Internet giant is also stepping up the number of ads accompanied by images, video and maps on its searc


I/XSP1


will take time to catch on with the bulk of advertisers. Many of those are small and midsize businesses that lack the reso


rmats, some of which are still being tested by Google, will take time to catch on with the bulk of advertisers. Many of tho
rtisers won't fully understand the features and know how to pull the levers they need to take advantage of the new for
o introduced product listings: standalone ads that aren't linked to text ads and which advertisers pay for only when a
I/MED
t there for these new ads," said Max Kalehoff, vice president at search advertising group Clickable Inc. "Adverti
single page. Also new are ad site links, which let advertisers add up to four links to standard text ads, making it easier
xtensions, which let advertisers show off specific products complete with images and prices that are relevant to a consumer
R/CA
th the bulk of advertisers. Many of those are small and midsize businesses that lack the resources to keep up with changes
d ads have performed relatively well in the downturn and Google's stock has jumped more than 89% so far this year, clo
s' search query. Google also introduced product listings: standalone ads that aren't linked to text ads and which
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