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WSJ GOOG Example - WSJ_GOOG_Example.txt

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c msize="000004994" md5="087f1ea531d853c70d2259eeccc75c0f" sysId="sbknwsarchp2" destination="AW" distId=" " transmission
e so-called product extensions, which let advertisers show off specific products complete with images and prices that are r

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New Google Ad Formats Seen Driving Revenue

ll, some industry executives caution the new formats will require advertisers to do a fair amount of work to optimize their
ads. Efforts to develop other revenue sources, such as selling software services accessed online, have yet to become signif
of clamor out there for these new ads," said Max Kalehoff, vice president at search advertising group Clickable Inc. &
isting and comparison-shopping ads. The Internet giant is also stepping up the number of ads accompanied by images, video a
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ntain View, Calif., company has quietly introduced a series of product-listing and comparison-shopping ads. The Internet gi
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, vice president at search advertising group Clickable Inc. "Advertisers are sticking with the tried-and-tested: text
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